Inception

Our vision

Most shopping advice answers to advertisers. Ours answers to you.

Inception is an AI engine that builds complete shopping experiences: buying guides researched from the ground up, facts checked against the live web, products actually sold where you live, and an advisor that answers real questions. A fleet of agents keeps every page true long after it is published. We earn only when the advice is good enough to act on.

What we are building

An engine, not a website.

  1. 01

    One engine builds the whole experience.

    Point Inception at any product niche and it does the work a room of editors used to do. It researches the market, writes the guide, sources products available in your country at local prices, produces clean product imagery, and ships an advisor that answers shoppers' questions from the verified facts on the page. Hours instead of months, and no shortcuts on truth.

  2. 02

    Truth that maintains itself.

    Publishing the truth once is not enough. Prices move, products sell out, links die, claims expire. Our agents re-check prices, availability, links and facts across thousands of pages in more than twenty languages, around the clock. When reality changes, the page changes with it. We call it kept true.

  3. 03

    Paid to be right.

    We earn a commission when you buy through a link, so we are paid only when the advice is good enough to act on. No sponsored placements, no pay-to-rank, and you pay the same price as going direct. Recommend the wrong product and we lose your trust and our revenue together. That alignment is the whole point.

On every page

What a page built by Inception promises.

Verified facts
Checked against the live web, not copied from a spec sheet that expired two years ago.
Sold where you live
Products confirmed available in your region, at local prices, from retailers you can actually buy from.
Your language
More than twenty languages today, each kept in sync with the source.
Straight answers
An advisor that answers from the facts on the page, and a source that AI assistants can cite with confidence.
No pressure
No countdowns, no invented scarcity, no dark patterns. Read, ask, and leave whenever you like.
The same price
You pay what you would pay going direct. The retailer pays the commission, never you.

Worlds

One engine, many worlds.

On top of the engine we open standalone brands: storefront-quality experiences, each devoted to one passion, all built and maintained by the same core.

Brickonia

LEGO sets, explorable in 3D

Live

An independent LEGO storefront where every set is explorable in 3D. The first world built on the engine.

Visit brickonia.ca

Atelier 700

Bikes and parts, one 3D shop

Opening soon

Bicycle parts and complete bikes in one 3D bike shop. Point at the part you are wondering about and get the truth about what fits, including when that truth is 'we don't know yet'.

atelier700.ca

More worlds are on the bench. Every one of them inherits the verification fleet and the aligned business model.

Brands and retailers can plug into the same engine. Talk to us about partnering

LEGO is a trademark of the LEGO Group, which does not sponsor, authorize or endorse Brickonia or Inception.

From the founder

Almost every product page on the internet is either a store trying to sell you something or a content farm trying to outrank one. Both are in a hurry. We are building the third thing: a place to take your time. Shopping for a passion or a project should be one of the good parts, so nothing here is built to rush you. No countdowns, no invented scarcity, no pressure to buy. Ask everything, compare, come back in a month, leave with nothing. If the honest answer is that nothing is worth your money today, that is the answer you will get.

Olivier Leclerc

Founder

Inception is the client-facing name of InceptionAI Inc., founded in Québec in 2023.